Where relationshipsturn into capital
Most VC deal flow starts cold. Ours starts in a room. F&F Ventures backs the founders we already know, from events we’ve already run, in a network we’ve already built. Pre-seed to Series A, consumer goods and technology, real relationships behind every check.
Our funds, one belief: back founders we already know
Backing the next generation of e-commerce founders, with hands-on support from our events, our network, and the relationships behind them.
- Consumer brands
- E-commerce enabling tech
A consumer goods and technology fund investing directly in exceptional founders, from pre-seed to Series A.
- Currently running SPVs
- Consumer goods & tech, pre-seed to Series A
We invest in trust, not applications
“If we cannot move the needle on revenue, customers, or relationships, we do not invest.”
We invest pre-seed to Series A in consumer goods and technology, backing founders directly, co-investing alongside other funds, and supporting operations through purchase order financing when it helps a company grow. Deal flow starts in the room, not the cold inbox. Most of what we back, we already know and trust.
How we move the needle
We invest where we can directly move revenue, customers, or relationships. We leverage:
Founder deal flow straight through the Founders & Funders engine, backed by deep experience across growth, go-to-market, and scaling.
A national VC network for co-investment and follow-on capital.
A revenue engine behind every company we back.
A global e-commerce platform and tools our founders can plug into.
Companies we have backed
Real companies, real founders we backed early. Click through to see what they’re building.
The right founder, the right business, the right time
- Passionate & obsessed
- Clarity & focus
- Strong execution
- Coachable
- Self-aware
- Early revenue or validated demand
- Clear path to scalable revenue
- High-margin or high-velocity models
- Strong unit economics
- Strong team
- Pre-Seed
- Seed
- Series A
Early enough for us to matter, late enough to show traction.
The team
Supported by a team of advisors.
Building something?
If you are raising and want F&F in your corner, we want to meet you.